On 23 September at 18:00, we invite you to the next webinar of the “Youth for the Future of Ukraine” project.
This time, we will discuss something everyone who creates content has to deal with: how do you make a media product that gets noticed, understood, and remembered?
Every day, we scroll through dozens of videos, read posts, watch stories, and scan headlines. Within just a few seconds, we decide whether to stay or keep scrolling.
But what makes someone stop? How does a good “hook” work? Where is the line between attracting attention and manipulation? How can the same fact create completely different impressions? And what actually makes a media product successful?
🎙 Speaker: Ilona Sokolovska – journalist, media manager, and moderator of public dialogue.
She began her professional journalism career as an independent correspondent in Israel during the Second Intifada. From 2007 to 2022, she served as editor-in-chief of the GLAS TV channel, where she oversaw the production of documentary, historical, cultural, and religious projects. She is a laureate of international documentary film festivals. Today, she leads and moderates the VICHE YouTube project – a platform for open public discussions on freedom of conscience and religious conflicts.
💬 We will talk not only about how to capture attention, but also about what happens to a person after they click “watch.”
We will analyse specific examples, try our hand as authors and editors, and explore how an idea develops into a media product – from the first “hook” to the audience’s response.
📅 23 September (Wednesday)
🕕 18:00
🎙 Speaker: Ilona Sokolovska
📌 Topic: “How to Create a Successful Media Product”
🔗 Zoom link:
